places people thrive in
Helping brands, companies and people build places and experiences—from concept to completion, with business and design aligned.
Strategy · Design · Research
Four disciplines, one cohesive outcome.
Strategic Advisory. Spatial and experience strategy for developments, hospitality, care and culture: who a place is for, how it should feel, and what that means for health, value and longevity. Delivered through leadership sessions, feasibility work and strategic briefs.
Brand & Experience Strategy. Positioning and narrative for brands and developments where the experience is the product.
Creative & Design Direction. Directing interior, art and creative teams so the strategy is carried all the way through to the built space and the brand.
Living Hypotheses. Pilot interventions and post-occupancy research that turn a project into evidence for the next investment decision or policy.
WHAT I DO.
WHERE BRAND, SPACE AND STRATEGY MEET
Most companies bring in several specialists to deliver one project. A strategist writes the brief, a designer interprets it and a marketing team launches it. Along the way, the original idea often gets lost.
I have worked in all three seats: as an interior designer and stylist, and as head of brand marketing in design and health technology. This means I can hold the whole picture and carry one idea from positioning through to the finished space and the campaign that launches it.
Underneath it all is my research into how art and our environments shape the way people feel, behave and decide. It is grounded in evidence and futures thinking rather than trend forecasts, and it is why the work lands with the people it is for.
Selected clients:Westfield · Mirvac · ECCO · EIT Health · Watpac · munevo · Paramount Fine Foods · New european bauhaus · living edge group · woods-bagot
Property developers positioning residential and mixed-use projects
Hotels, restaurants and hospitality concepts
Lifestyle, interiors and design brands
Art, culture and public projects
Care and health settings that want to feel less clinical
“The places we spend our lives in shape how we feel, what we value and what we choose. Aesthetic experience and the aesthetics of care matters. It needs to be taken seriously when designing for our spaces, the people and ecosystem within and around them—alongside our brands or mission in mind. ”
Building for What's Emerging.
REALESTATE & DEVELOPMENTS
Real estate is shifting. Buyers and tenants now expect a development to support how they live, not only how it looks. I help developers position and design projects around that, with evidence behind every claim: translating spatial decisions into lived, high-end experiences, and marketing that explains rather than oversells.
NEURO-SOMATIC DESIGN™
Neuro-somatic design™ is the research framework behind my practice. Drawing on applied neuroscience and somaesthetics, it connects how people perceive and respond to a place—through the senses, the nervous system and emotion—with practical decisions about light, material, layout and story. The result is homes, hospitality and cultural spaces people remember and want to return to.
where people, place, and BRAND BELONG together
HAVE A PROJECT IN MIND?
I am taking on advisory, project and ongoing creative direction work from Munich, across Europe, the UK and Australia.
